Tuesday, April 6, 2010

Versatility and a Statement - A Rare Post by Leal

When you run a business where you need customers for your income, one of the hardest things you can do for your business is trying to find your target market. It can be extremely beneficial, but that's not to say it's not without its difficulties.

Today we're featuring a jewelry designer that has found that market and carefully incorporated it into their products with stunningly beautiful results.

John Tozzi of Seattle, Washington is the artist behind these beautiful pieces that I'm referring to. (Be careful Googling him, he also is a rather inspiring nude photographer so some of the links you come up with might not be exactly "work friendly", but if you like nude art photography, I definitely recommend looking him up.)

He's focused his jewelry design on pieces for women who gear their wardrobe to have as much versatility as possible. These are women who fill the majority of their closet space with separates that they can mix and match in order to get a lot of mileage out of just a few pieces.

John Tozzi's jewelery is then designed to be just as versatile and views his jewelry not as an accessory so much as an extension of that kind of versatile wardrobe.

Galleria di Giani is John Tozzi's jewelry shop on Etsy, and you can find a variety of these beautiful, versatile pieces available there. What I personally enjoy about his pieces is that every one of them uses gemstones in their design, some of those gemstones being very unique, like the Kashgar Garnet that he and I are both apparently drawn to very strongly.

It's an honor to know John personally, and I can vouch for his dedication to his work and his designs. He's very personable and easy to talk with and, I imagine, he's just as easy to work with as well.

YOU CAN CLICK ON THE PICTURE ABOVE TO VISIT JOHN TOZZI'S GALLERIA DI GIANI SHOP ON ETSY AND TAKE A LOOK AROUND OR, IF YOU PREFER, CLICK RIGHT HERE.

3 comments:

waterwaif said...

Thank you so much for sharing John's work with us!

Diva said...

Hi - Visiting from SITS...You find some really cool stuff. I'm tempted to get that magnifying necklace, but I'm supposed to be on a shopping freeze!

Lenox Knits said...

Wow. His work is gorgeous. I can really tell that he knows exactly who is target market is. you can see it in his designs and the overall vibe of his shop.

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